Headshots & Branding- 4 Types of Images Every Personal Brand Needs!
Updated: Nov 2, 2022
It's so much more than just a headshot. Branding sessions showcase YOU, your style, your personality, etc. After our planning call or meeting, I have a clear understanding of the direction and feel of the session. I always prepare a shot list & prop list so that our shoot will be as successful and as stress-free as possible.
You may be more drawn to different types of images, which is helpful when planning your session. Or you may not know what options are available because you've never experienced this type of shoot. Taking advantage of multiple types of photography in your marketing is so powerful to create content that can be repurposed and used across platforms.
So let's check out what we shoot during a typical brand shoot!
1. Contemporary Headshots
In the modern world of photography, "headshot" is becoming a looser term, and less descriptive of those boring shoulder-up headshots (but sometimes it's what you need.... for a passport for example). The modern headshots that we will photograph are meant to show some personality and stand out. The goal is to create a connection with your audience, while maintaining a professional look. It's important to have eye contact and a welcoming smile in some of your headshots, to show confidence and relatability. These are perfect for your main profile pictures, ads, email marketing, print ads, etc.
2. Lifestyle Photography